Sass & Bide is a highly creative Australian designer brand which leads the culture of fashion for bold and individualistic women.

For almost two decades, Sass & Bide has been at the forefront of women's designer fashion. Established in 1999 by best friends Sarah-Jane Clarke and Heidi Middleton, Sass & Bide was founded on a distinctive creative vision evolving from an underground phenomenon to a cult label of international fame. 

Sass & Bide presented its first seasonal collection at Mercedes-Benz Fashion Week Australia in 2001, which was followed by over a decade of showings in London and New York. The Sass & Bide design collective draws inspiration from love culture art to create the unique Sass & Bide Style, each collection, including ready-to-wear, denim, leather, accoutrement and exclusive gallery pieces, is defined by Sass & Bide's dedication to women of ageless spirit connected to a sophisticated and liberating style of relaxation and adornment.


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