MERCEDES-BENZ ANNOUNCES INTERNATIONAL POWERHOUSE, KYM ELLERY AS MERCEDES-BENZ PRESENTS DESIGNER
Mercedes-Benz announces international powerhouse, Kym Ellery as Mercedes-Benz Presents Designer
Sydney. Mercedes-Benz and IMG today announced their partnership with international fashion powerhouse, Ellery, as the Mercedes-Benz Presents designer opening the 20th anniversary of Mercedes-Benz Fashion Week Australia (MBFWA), Sunday 12 April, 2015.
Mercedes-Benz has been committed to fashion for 20 years including longstanding sponsorships of the world’s finest fashion weeks – a blossoming roster that now numbers over 50 engagements in more than 30 countries. Locally, Mercedes-Benz is the proud Principal Partner of the Sydney and Brisbane Fashion Festivals and Mercedes-Benz Fashion Week Australia,
where Merecedes-Benz support for designer fashion started in Sydney in 1996. Horst von Sanden, CEO Mercedes-Benz Australia/Pacific, said he was delighted to welcome Kym Ellery to the Mercedes-Benz family.
“At Mercedes-Benz we celebrate the use of quality materials, unique style and innovative design, values we proudly share with Kym Ellery and her talented team,” said Mr von Sanden.
“We’re excited to experience Ellery’s innovative design at Mercedes-Benz Presents, the opening night of the 20th anniversary Mercedes-Benz Fashion Week Australia. We are even more excited to welcome Kym Ellery as a Friend of the Brand and know that Kym will be experiencing our ML-Class for the tenure of our relationship.”
On fashion, Horst von Sanden said, “The demands on fashion and cars are very similar – making a decision to buy a particular type of car or a specific outfit defines the way in which we present ourselves. A trend-setting design therefore plays a central role both in fashion and the world of automobiles.”
7 March, 2015
Ahead of her departure to Paris Fashion Week and an action packed season, Kym Ellery said she was thrilled to receive the offer to launch 2015 Mercedes- Benz Fashion Week Australia.
"It is such an honour to partner with Mercedes-Benz, the most innovative car brand in the world. I am very proud to be associated with a company that has values which parallel ELLERY and I look forward to showcasing my collection at the 20th Anniversary MBFWA Opening Show.” - Kym Ellery
Kym Ellery joins a prestigious list of “Mercedes-Benz Presents” designers in Australia including Carla Zampatti, Easton Pearson and Johanna Johnson. On the global stage, Ellery joins the likes of Carolina Herrera, Derk Lam, Herve Leger by Max Azria, Narciso Rodriguez and Mattjis Van Bergen.
The Mercedes-Benz and Ellery partnership extends to integrated consumer activation in the “Hub” at Carriageworks, the home of Mercedes-Benz Fashion Week Australia and at the exclusive Mercedes-Benz Opening Night Dinner.
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Mercedes-Benz Fashion Week Australia is an IMG Event.
For all media enquiries, please contact Romano Beck for Mercedes-Benz Australia
Telephone: 0412 913 150
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